Note to Students

The American School of Business and Management (ASBM) has introduced flexible Payment Plans for our valued students.

Students may choose ONE of the following options:

1. One-time payment: USD $650

2. Monthly payment plan: USD $220 per month for 3 months

3. Monthly payment plan: USD $165 per month for 4 months
4.  Monthly payment plan: USD $135 per month for 5 months

For assistance with selecting a payment option, please contact the ASBM administration team at registrar@asbmonline.org or on WhatsApp at +1 876 308 55 26

Application Requirements for the Diploma Programme

As part of the application process, students must upload the following documents:

1. Valid Identification Card (National ID or Passport) – Mandatory
2. High School Diploma or equivalent academic certification
3. At least three (3) CXC or equivalent are required – Mandatory

At the end of this programme, students will be able to:

1. Demonstrate a thorough understanding of core marketing principles, digital marketing, brand management, consumer behavior, and public relations concepts, including media relations, reputation management, and PR campaigns, and apply this knowledge to develop cohesive marketing-PR strategies.
Courses: MKT 101 – Marketing Principles, MKT 102 – Digital Marketing, MKT 103 – Brand Management, MKT 104 – Marketing Management, MKT 105 – Consumer Behavior, MKT 108 – Reputation Management, MKT 109 – Media Relations, MKT 110 – Public Relations Campaign

2. Design, implement, and evaluate integrated marketing and PR strategies, aligning branding, digital presence, consumer engagement, and organizational reputation with business objectives.
Courses: MKT 103 – Brand Management, MKT 104 – Marketing Management, MKT 107 – Entrepreneurial Marketing, MKT 108 – Reputation Management, MKT 110 – Public Relations Campaign

3. Collect, analyze, and interpret data on consumer behavior, audience preferences, and stakeholder perceptions, using insights to inform marketing strategies, media relations, and PR campaigns.
Courses: MKT 105 – Consumer Behavior, MKT 102 – Digital Marketing, MKT 104 – Marketing Management, MKT 109 – Media Relations, MKT 110 – Public Relations Campaign

4. Effectively utilize digital platforms, social media, media channels, and PR tools to craft compelling brand messages, manage public perception, and foster engagement across diverse audiences.
Courses: MKT 102 – Digital Marketing, MKT 108 – Reputation Management, MKT 109 – Media Relations, MKT 110 – Public Relations Campaign

5. Adapt marketing and PR strategies to international and multicultural contexts, considering cultural, legal, social, and technological factors that impact global branding, campaigns, and communications.
Courses: MKT 106 – International Marketing, MKT 101 – Marketing Principles, MKT 104 – Marketing Management, MKT 110 – Public Relations Campaign

6. Ethical principles, legal standards, and socially responsible practices in marketing and PR activities, ensuring transparency, accountability, and sustainable organizational practices.
Courses: MKT 104 – Marketing Management, MKT 108 – Reputation Management, MKT 110 – Public Relations Campaign

7. Demonstrate innovation, problem-solving, and entrepreneurial skills by developing integrated marketing and PR campaigns, strategic initiatives, and brand growth strategies in dynamic business environments.
Courses: MKT 107 – Entrepreneurial Marketing, MKT 103 – Brand Management, MKT 110 – Public Relations Campaign