COURSE CODE: EBM 201

COURSE CREDIT: 3

MODE OF STUDY: ONLINE

COURSE DESCRIPTION

This course provides students with a comprehensive foundation in the principles and practices of modern business management. It equips students with the knowledge, skills, and leadership competencies required to effectively manage business operations, supervise teams, make strategic decisions, and contribute to organizational success in both the public and private sectors.

Throughout the course, students will explore key areas of business management, including management principles, strategic planning, organizational behavior, leadership, human resource management, marketing, financial management, business communication, customer service, ethics, innovation, and decision-making. Emphasis is placed on developing practical managerial skills that enable students to lead teams, solve organizational problems, improve operational efficiency, and drive sustainable business growth.

WHY THIS COURSE IS IMPORTANT

Effective business management is the foundation of every successful organization. Whether managing a small business, a government department, a nonprofit organization, or a multinational corporation, skilled managers play a critical role in achieving organizational goals, maximizing resources, and leading employees toward success.

In today’s dynamic and competitive business environment, organizations require professionals who can think strategically, communicate effectively, solve complex problems, and adapt to continuous change. This course prepares students to become confident business professionals who can manage people, improve organizational performance, make informed business decisions, and contribute meaningfully to long-term organizational sustainability and growth.

COURSE OBJECTIVES

Upon successful completion of this course, students will be able to:

• Understand the fundamental principles and functions of business management.
• Apply effective leadership and supervisory skills within organizational settings.
• Develop strategic planning and decision-making abilities.
• Demonstrate effective communication and interpersonal management skills.
• Apply problem-solving and critical-thinking techniques to business challenges.
• Understand the fundamentals of marketing, finance, and human resource management.
• Promote ethical leadership, professionalism, and corporate responsibility.
• Improve organizational performance through effective planning, coordination, and resource management.

COURSE LEARNING OUTCOMES (CLOs)

At the end of the course, students will be able to:

• Demonstrate a comprehensive understanding of business management principles and practices.
• Apply leadership and management techniques to improve organizational effectiveness.
• Analyze business situations and make informed managerial decisions.
• Develop strategic plans that support organizational goals and sustainable growth.
• Communicate effectively with employees, customers, stakeholders, and management.
• Apply financial, marketing, and human resource management concepts to business operations.
• Demonstrate ethical leadership, professionalism, and accountability in the workplace.
• Lead teams, manage organizational change, and contribute to continuous improvement and business success.